Selected work
Each case runs the same way: what the business had become, the gap, the idea that turned it, and the proof.
Companies that outgrew their brand.
Taha Impex
Export & TradeNewFab Constructions
ConstructionPlan8
BIM / VDC
The problem
The credibility gap: the distance between what the business has become and how it is presented.
The business grew. The brand stayed where it started.
The projects grew. The brand didn’t.
Projects became larger and clients more serious, yet the identity still looks like the company you started as. Buyers size you up by what they see.
Buyers decide before the first meeting.
Procurement teams and tender panels look you up first. A dated website and a scattered company profile make a capable business look like a risk.
New markets, an old story.
Communication written for the home market does not travel. Buyers abroad cannot tell how long you have done this, or for whom.
- Myth
Thinking “our work speaks for itself.”
It does, but only to people who have already seen it. A buyer who has never visited a site judges you by the website, the profile and the deck, and good work behind a weak brand never gets heard.
How it works
The same steps on every project, so you always know what comes next and what we need from you.
From first call to launch, in six steps.
A 30-minute brand gap call
Before the call we study your website, company profile and LinkedIn, and send a one-page Gap Snapshot. The call is about your business: where it is going and what the brand is holding back.
A proposal within 48 hours
All three scopes laid out, with a week-by-week plan and a launch date, so you know exactly what you get and when, before anything starts.
Discovery and positioning
We dig into what the business has become: your projects, clients, markets and competitors, in conversations with your leadership. Out of it comes the positioning and messaging, signed off before any design begins.
The identity system
One idea, rooted in something true about the business, grown into the mark, type, colour, voice and guidelines. You review it with us at the end of the stage.
Website and sales materials
The new system carried into a fast corporate website and, depending on scope, the company profile, sales deck, case-study templates and LinkedIn launch kit.
Launch and handover
The site goes live, and you get every file and the guidelines, so your team can use the brand with confidence long after we hand it over.
Testimonials
What clients say about working with Yelloyolk.
In their words.
Yelloyolk has been a great partner in redefining brands for our clients. Awesome work, Mufaddal Aurangabadi!
Industries
…and other established B2B companies whose business has grown beyond how it is presented.
Industries we know best.
From the founder
Why we do one thing now.
A message from the founder
I started Yelloyolk in Pune in 2018, and since then we have worked with 150+ businesses in 10+ countries.
In the companies we did our best work for, the same thing kept happening: the business had grown, with bigger projects, bigger clients and new markets, but the brand hadn’t.
So we do one thing now: close that gap. Strategy, design and development work as one team on every project, from the first call to launch.
Pune, India · since 2018
FAQ
Timing, time zones and what we need from you.
Before you book.
Has the business outgrown its brand?
Book a 30-minute brand gap call. We look at your current presence first, so the call is about your business, not ours.